OK. It’s official now. Wilco is coming to Mass MoCA along with a lot of other cool stuff for three days in August. Estimates put ticket sales for Wilco’s only east coast event of the summer at around 10,000 people.
That’s right. 10,000 people, almost all of whom are driving in from somewhere else will be coming to North Adams for a weekend in August. Many of them will have money and time to burn. Can North Adams actually capitalize on this event?
I often hear about people who complain that Mass MoCA’s patrons don’t spend their money in North Adams. Well here’s the deal folks – If some of us can’t make some serious bucks off of the 10,000 or so folks who will be wandering around the area looking for food, lodging, supplies, sundries, and more… then there is something wrong with us - Not Mass MoCA - Not Wilco, but us.
Who is going to have a huge Saturday & Sunday Breakfast Buffet for hundreds of weary concert goers? Thay can’t all fit into the restaurants.
Who is going to sell their art, trinkets and knick knaks on the street?
Who is going to rent out bedrooms because the hotels are going to be overflowing?
This is a very big deal, even if you don’t like the band or the fans. DON’T SCREW IT UP! This is could be the beginning of something even bigger!